Who's Your Social Media Matchmaker?
Alright, entrepreneurs, so you've decided to outsource your social media – #AdultingWin! But how do you find the perfect match for your business? Don't worry, we get it. We're social media ninjas ourselves, but we also understand that quality takes time. That's why we take a boutique approach, focusing on a limited number of clients so we can give each one the personalized attention they deserve and craft show-stopping social media strategies.
However, we know outsourcing isn't a one-size-fits-all solution. If you're not quite ready to hire our social media dream team (and hey, that's totally cool!), we still want to be your wingman on this journey. We’re sharing what we know you should look for in a social media manager, and what you can expect them to deliver – because everyone deserves a stellar social media experience, regardless of who manages it!
Finding Your Dream Team:
Industry Expertise: Look for a social media manager who either understands your niche and target audience, or will put in the time and energy to do a deep dive to learn it. (They should be able to speak your brand language and create content that resonates with your ideal clients, regardless of gender.)
Portfolio Power: Check out their previous work! A strong portfolio will showcase their skills, creativity, and understanding of different social media platforms.
Communication is Key: You need to be able to communicate effectively with your social media manager. Find someone who is responsive, clear, and understands your vision for your brand.
Results-Oriented Rockstar: Don't just take their word for it! Look for someone who can demonstrate their ability to achieve results, like increased engagement, website traffic, or follower growth.
What to Expect from Your Social Media Manager (and what we strive to deliver at TenSixteen):
Strategic Planning: A good social media manager will work with you to develop a social media strategy that aligns with your overall business goals. (No more random posting!)
Content Creation Magic: They'll create engaging content that captures your brand voice and resonates with your target audience. (Think killer captions, eye-catching visuals, and stories that stop the scroll.)
Community Management: They'll interact with your followers, respond to comments and messages, and help you build a thriving online community.
Analytics & Reporting: They'll track your social media performance and provide you with regular reports so you can see what's working (and what's not). (At TenSixteen we believe in data-driven decisions and transparent communication.)
By keeping these qualities in mind, you'll be well on your way to finding the perfect social media matchmaker for your brand. And remember, even if we can't take you on as a client right now, we're always here to cheer you on as you navigate the exciting world of outsourced social media!
